Metrics

Overview

This reference glossary provides exact mathematical formulas, data sources, and business interpretations for every key performance indicator (KPI) available in the Asiyst Analytics platform.

Audience & Reach Metrics

• Unique Visitors ($UV$): Count of distinct anonymous or identified visitors within a defined date range.

• Visitor Session Duration ($SD$): Time in minutes between the first and last recorded event in a session.

• Page Views per Session ($PV/S$): Total page navigations divided by total visitor sessions.

Engagement & Interaction Metrics

• Avatar Click-Through Rate ($CTR$):

  $$CTR = \left(\frac{\text{Avatar Clicks}}{\text{Avatar Impressions}}\right) \times 100$$

• Interaction Rate ($IR$):

  $$IR = \left(\frac{\text{Unique Users with } \ge 1 \text{ Interaction}}{\text{Total Unique Visitors}}\right) \times 100$$

• Greeting Acceptance Rate ($GAR$): Percentage of proactive speech bubbles clicked by visitors rather than dismissed.

Conversational AI Quality Metrics

• First Contact Resolution ($FCR$):

  $$FCR = \left(\frac{\text{Conversations Resolved without Human Escalation}}{\text{Total Completed Conversations}}\right) \times 100$$

• Citation Click Rate ($CCR$): Percentage of assistant responses where the visitor clicked a grounding citation link to inspect the source document.

• Net Sentiment Score ($NSS$): Percentage of positive conversations minus percentage of negative conversations.

Financial & Conversion ROI Metrics

• Assisted Conversion Rate ($ACR$): Conversion rate of visitors who engaged with the assistant vs unguided visitors.

• Cost per Automated Resolution ($CPAR$): Total monthly subscription cost divided by automated resolution count.